During the year 2021, Telefonica updated its corporate image by reverting to its 1984 isotype, and generating a new logo. One of the consequences of this change of image is that in their flagship building Diagonal 00, on Diagonal Avenue in Barcelona, the metallic backlit logo hanging more than 100 meters high had to be updated.

Asmitec was the company entrusted with the project. We were in charge of building both the logos and isotypes painted on sheet metal, but above all, we were in charge of the placement and welded union at the top of the structural framework of the building.